The Benefits of Short-Form Video Artwork

Rounding Third: Conversations in Modern Media

The ability to communicate and connect with people continues to evolve at a rapid pace and we spend our time each day working in and discussing radio, podcasting, social media, video, and other marketing mediums. We want to extend some of those conversations to this podcast and use it as a way to let you in on the things we've learned, highlight the trends we're paying attention to, and share stories from the studio. Join host Ben George, Director of Podcasting at Third Wheel Media, for compelling interviews, helpful tips and much more. Check out more about Third Wheel by going to https://thirdwheelmedia.com or by calling 919-378-1410.

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Rounding Third: Conversations in Modern Media

The Benefits of Short-Form Video

November 21, 2023 • Ben George

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Video content continues to gain in popularity despite billions of people already using YouTube, but short-form video content has gained even more traction in recent years.

The rise of short-form video has been incredible over the past decade and it’s now become the most popular and effective social media content out right now. You might think Tik-Tok first but Instagram, Facebook, and YouTube all get eye-popping numbers on their short-form content.

This quick, bite-sized content might seem better suited for Millennials and Gen Z, but the engagement goes far beyond those two generations. More and more people are navigating towards the short video and businesses of all sizes must embrace the trend. We’ll tell you more about the benefits of producing short-form video content and why it’s worth considering for your company.

Here’s some of what we discuss in this episode:

0:00 – Intro

1:20 – What is short-form video

2:18 – What the stats say

6:33 – Rethinking social promotion

10:17 – Examples of shorts we have produced

If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com

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