Rounding Third: Conversations in Modern Media

The ability to communicate and connect with people continues to evolve at a rapid pace and we spend our time each day working in and discussing radio, podcasting, social media, video, and other marketing mediums. We want to extend some of those conversations to this podcast and use it as a way to let you in on the things we've learned, highlight the trends we're paying attention to, and share stories from the studio. Join host Ben George, Director of Podcasting at Third Wheel Media, for compelling interviews, helpful tips and much more. Check out more about Third Wheel by going to https://thirdwheelmedia.com or by calling 919-378-1410.

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Rounding Third: Conversations in Modern Media

It's Not Just One Thing

March 01, 2022 • Ben George

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When it comes to successful marketing, it's never just one thing that you can point to and give the credit to. People find you and your business through a variety of channels and often times those channels are working together in some form or fashion. Or better yet, someone might say they heard you or saw you in one place but it was actually another.

Today we're joined by John Stillman, a co-owner at Third Wheel and also the owner of Rosewood Wealth Management. He'll share his strategies for finding and attracting clients and share a few examples of why it's never just one thing that leads to success.

Today's show rundown:
0:32 - Background on this discussion
2:22 - College football analogy
4:17 - Reasons for NFL ratings down
6:15 - Inflation
8:51 - Why you need multiple marketing channels
13:09 - Second client story

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